It's nice when the companies you admire do things that make you love
them even more.
[[http://www.pbs.org/cringely/pulpit/pulpit20051117.html][I, Cringely]]
explains,

#+BEGIN_QUOTE
  Play to your strengths. That's the key to success in any industry.
  This is the week I promised to explain where I think Google is headed,
  and playing to the company's strengths is key if they are going to do
  what I think, which is effectively take over the Internet. Oh they
  won't steal it or strong-arm us. They'll seduce us into giving it to
  them. And I am not at all sure that's a bad thing.
#+END_QUOTE

Oh hellz yeah! They can take me to bed anytime...